Video production has become the number one way to enhance branding and brand sentiment for many businesses. There are a growing number of experts who say that video is going to top the Internet’s traffic by the end of this year, and those who are already on board with this understand the incredible impact that this kind of advertising has.
Video for Advertising Products or Brands
Video has always been the most powerful medium for advertising. Nowhere else can you get something created that displays a product being used by beautiful people, generating incredible product desire. In fact, going back to the days before the internet, television was literally started so advertisers could show off products. It was only later that they realized they needed something to keep folks entertained so they would stay tuned in to watching the commercials, and that’s how sitcoms were born.
Recently, with the commercialization of YouTube and other video mediums, you can’t get past an advertisement unless you have an upgraded account, so just about everyone who owns a YouTube channel has enabled commercial ads in front of their own material. This is an option and can be turned on or off, but why not monetize?
Being that there are so many different ways of using video, from introducing a product or service to actually producing commercials that have gone viral, to educational videos, it is with joy that we bring you for our highest recommendation a video production company out of Chicago. They have been on the cutting edge of branding and design for over a decade and will continue to lead the way in IL for companies who want the entire package when it comes to building a brand from design through delivery of a website and videos.
Using videos for training or how-to
If your business model relies heavily on educating your customers, a how-to video can be very helpful and keep your phone lines from ringing off the hook. When there is good education on-demand, people would rather choose to find the information themselves than to have to call a help desk somewhere. And with the hosting of video being free, it’s no wonder that when faced with a great option for educating folks, so many turn to creating powerful and compelling videos, where they’re in complete control of how others see their brand.
Turning video views into dollars
It’s no secret that video converts better than anything else. Better than writing, better than pictures, better than a beautiful website. Adding video keeps visitors to a website around longer, and can usually enhance the experience with some type of free giveaway in the form of education. A best practice is to give some of your premium info away for free through the video so as to keep viewers around long enough to watch, then hopefully get a social share out of the interaction.
Thanks for reading and please consider doing business with them if you have any video needs!